Competitive UX Analysis 2025 | 매거진에 참여하세요

Don’t Start From Scratch—Start with Smarter Research

Before you dive into designing a new product, the first step is always the same:
“What are others doing?”

Understanding competitor UX isn't about copying—it’s about uncovering functional patterns, UI logic, and user flows that work.

And now, thanks to AI tools and Figma plugins, you don’t need to do it all manually.

Let’s walk through a practical workflow that turns messy screenshots and vague references into structured, actionable insights.

Step 1: Quickly Find Competitor Apps with AI

Start with your idea. Paste it into Bunzee.ai and you’ll get:

• - Similar apps from around the world (under 1 minute)

• - Screenshots for onboarding, login, feed, detail views

• - Free to use and great for visual benchmarking

Use this as your jumping-off point to collect relevant UX patterns before jumping into the analysis.

Step 2: Bring the UI into Figma with html.to.design

Once you’ve identified target apps, use html.to.design, a Figma plugin that converts any live URL into editable UI layers.

How to Use:

• - Run the plugin in Figma

• - Paste the URL (e.g., login page, feed, product detail)

• - Import multiple screens

• - Label key sections: navbar, CTA, modal, etc.

Before analyzing, take a moment to review UI hierarchy and structure.
Ask:

• - Is there a design system?

• - Which components repeat?

• This sets you up for meaningful pattern discovery.

Step 3: Use AI Plugins (Diagram, Magician) to Analyze Screens

Now that the screens are in Figma, let AI do the heavy lifting.

Recommended Plugins:

• Diagram AI: Auto-labels UI components and predicts layout roles

  "This area looks like a nav bar with Home / Explore / Profile tabs."

• Magician: Suggests button purposes, generates better copy

  "This CTA could use a stronger value proposition for conversions."

These tools help turn visuals into words, making UX flow, intent, and hierarchy easier to document and share.

Step 4: Visualize Flow with Autoflow or Wireframe Plugins

Screens alone don’t tell the whole story.
Use plugins like Autoflow or Wire Box to draw connections between screens and simulate user flow.

Tips:

• Highlight buttons or navigation tabs as connection points

• - Use Autoflow for automatic linking

• - Use Wireframe plugins to add context with text overlays

Bonus: Spot where CTA patterns repeat or diverge. This reveals behavioral logic across the app.

Step 5: Summarize in Notion + ChatGPT

Take your analysis into Notion and ask ChatGPT to synthesize the findings.

Example Prompts:

• “Summarize the UX patterns from these Figma screens. What flows are present, and what user needs are they addressing?”

• “How is this app’s sign-up flow different from others?”

• “What psychological triggers are used in this CTA?”

Let AI do the initial parsing, then refine with your own UX lens.
This step is key for turning surface-level inspiration into deep design insights.

Step 6: Final Touches and Documentation Template

Not everything has to be automated. This is where your UX instincts take over.

Checklist for Component & Flow Analysis:

And for organizing your findings, use a Notion or Slide-based table like this:

UX Research Is Now a Designer’s Superpower

Competitor analysis used to be about collecting pretty screens.
Now, with the right tools, you can dissect, annotate, visualize, and document everything like a researcher.

And guess what?

Designers lead this process—often ahead of PMs and developers.

Because when you understand the flow before it’s built, you shape the strategy behind the product—not just the pixels.

In the age of AI, great designers aren’t just creators.
They’re UX strategists with an AI-powered research toolkit.